Schedule

Tuesday 19.11.2019 seminar


08:30 Registration and breakfast


09:00 Rolf Koppatz, Communication Pro Oy – Seminar welcome

09:05 Theresa Regli, Vox Veritas Digital – Seminar Keynote: DAM Today, in 2020, and Beyond

09:50 Sebastian Picklum, Canto GmbH – DAM smart content: How AI changes the way content is created, managed, published and consumed


Coffee break


10:40 Sami Niska, Valossa Labs Ltd.  Real-World Examples with Cognitive Media AI

11:10 Pavel Andreev, Imagga – Image Recognition for more efficient workflow in DAM systems


Lunch break


12:45 Matthew George, Equinix Inc. DAM & Cloud. The importance of Interconnection

13:15 Katherine Greatrex, Vaisala Oyj – Taxonomy normalization demands in corporates

13:35 Sandra Sundbäck, SOK Oy – Insights of implementations of large DAM projects

14:00 Michael Gellner, Modula4 Inc. Plan Now or Pay Later – Avoiding DAM Mistakes


Coffee break


15:00 Ola Norrman, BrandMaster ASBrand Management software and how DAM comes in, Case BMW

15:25 Antti Hietala, Magnolia International Ltd.Content hub perspective to DAMs

15:50 Tommi Luhtanen, Adobe Systems NordicCollaboration in Adobe Creative Cloud and Adobe Experience Manager from a creatives perspective


16:15 Q&A discussions + The seminar ends


The organizer reserves the right to modify the program without notice. Such a change does not entitle to return tickets or to recover the entrance fee.


Wednesday 20.11.2019 workshop


08:30 Registration and breakfast


09:00 Rolf Koppatz, Communication Pro Oy – Workshop welcome

09:05 Theresa Regli, Vox Veritas Digital – Fundamentals of DAM: An Introduction to the Technology and Practice

This session is an introduction to DAM, and takes apart the nuts and bolts of DAM as both a practice and a technology, so you can better understand what DAM is and how it really works. You will gain an in-depth understanding of DAM functions such as ingestion, storage management, media processing, transformation, transcoding, metadata management, collaboration, workflow, and reporting. There will be an overview of the current DAM marketplace.


Coffee break


10:45 Theresa Regli, Vox Veritas Digital  – Advanced Concepts in DAM: The Technology & Corporate Touchpoints In-Depth

DAM is no longer a silo: it’s part of a broader content or marketing hub of varied applications. In this session, we’ll focus on the role that DAM plays in the broader marketing technology ecosystem, going into the features and functions of the more complex DAM systems, and how they differ. We’ll also look at how DAM fits into a marketing or content practitioner’s day-to-day tasks as you manage ongoing email, web, mobile, social media, and print marketing campaigns. How does DAM integrate and feed into these downstream systems? What systems do DAMs typically pull data from and push to, and how, in order to be effective? We’ll discuss video management, rights management, artificial intelligence, image recognition, and other features in-depth.


12:00 Q&A discussions + The workshop ends with Lunch at 12:30


The organizer reserves the right to modify the program without notice. Such a change does not entitle to return tickets or to recover the entrance fee.