DAM explained
Hi, I’m Rolf, CEO at Communication Pro.
All companies work with digital assets (images, videos, presentations) but most professionals have never heard of digital asset management (also known as DAM). It’s quite a handy tool to consider as part of your operations, so I thought today I’m going to give some insight into it.
Typical reasons why companies need a DAM solution
Does it take unreasonably long to find the right image for your campaign, social post or sales pitch? You simply can’t find your valuable content. Do you lack overview of how your digital content is being used across different regions?
Is your marketing team answering dozens of emails every day requesting content? In that case you seem to be wasting a lot of time searching for or recreating content that already exists somewhere out there.
In most companies, digital assets are scattered throughout different folders, cloud-solutions and hard drives, leading to situations like the ones above. It tends to create challenges with discoverability, and whenever you have multiple locations, you also have multiple versions, and the confusion that comes with nobody knowing where the latest, updated copies of things are.
Apart from reducing productivity across your organization, this content chaos often leads to everything from overspending and underuse to inconsistent branding and license issues.
