Are Media Portals or Collection links the best way to deliver brand assets?
The professional DAM-solution for distribution of mediafiles and content may be called a Media Portal or also Brand Portal, Marketing Portal, Press Portal, Partner Portal or Content Hub. Users can access the Media Portal either using their credentials or in some cases the Media Portal is open for anybody to browse for content.
Depending on the organisations specific needs and the used DAM-solution, (especially if the DAM does not provide a Media Portal), it is better to use Collection Links while sharing files. In this blog we try to open the different advantages of these publishing and distribution solutions.
A Digital Asset Management (DAM) system is a software application that helps organizations manage and organize digital files, such as images, videos, audio files, and documents. The main purpose of a DAM system is to provide a centralized repository for storing and managing digital assets, making it easy for users to find, retrieve, and share these assets.
Depending on the use, you need files in different formats, qualities and resolutions. In both Collection links and in Media Portals predefined sizes and file types allow you to convert the original file to the appropriate format with just one click. This enables convenient and channel-specific sharing of your assets.
The DAM can be accessed via a web interface, in this case the Media Portal, which could be accessed by multiple users within the organization and externally, who can search, retrieve, and share the assets as per their role.
