What is DAM?

More than a software

A Digital Asset Management (DAM) system is not just software. It’s a combination of people, processes and tools. DAM consist of the program for managing rich media and visual files. Typically this includes workflow processes, databases and repositories for storing, tagging, protecting and sharing digital assets. A well ordered DAM is the foundation for creating a captivating content and customer experience while managing your brand.

The beauty of digital asset management is the ability to add metadata that adds value to that digital asset and increases its retrievability. If you load something with no information you’re not doing anything better than you did before by sticking it in a folder on a server.

 What is DAM?

DAM is a continuing process

Adding metadata to digital assets is an investment that makes the digital assets searchable, findable, reusable and potentially repurposable. In this respect, a Digital Asset Management solution is only as good as its metadata.

Implementing a DAM solution and making it operational just gets you to the starting line. Yes, that’s right, that just gets you started. After the implementation project – a program is born. That means this is a continual DAM journey and there is no finish line!

A successful DAM program encourages curation, not just blind collection. We will discuss how to keep your DAM alive and how your assets may go live to give return on your investment and talk about best practices.

The maintenance is not about the software firsthand — it’s workflows, processes, metadata, business rules, and educating your users. Train your users as much as you possibly can. The more they understand about why metadata matters, the easier and better it’s going to be.

And its about keeping a group of people organised with workflows, well-documented business rules, and more workflows. You have to very specifically define what goes where and identify required sets of metadata. Nothing gets ingested without basic information that adds value to that digital asset in order to make it searchable in the future.


Read more about the future of DAM