Advanced Concepts in DAM: The Technology & Corporate Touchpoints In-Depth
Wednesday 20.11.2019, 8.30 am – 12.30 pm
DAM is no longer a silo: it’s part of a broader content or marketing hub of varied applications. This workshop is for those who want to take their knowledge of DAM to a more expert level. We’ll focus on the role that DAM plays in the broader marketing technology ecosystem, going into the features and functions of the more complex DAM systems, and how they differ. We’ll also look at how DAM fits into a marketing or content practitioner’s day-to-day tasks as you manage ongoing email, web, mobile, social media, and print marketing campaigns. How does DAM integrate and feed into these downstream systems? What systems do DAMs typically pull data from and push to, and how, in order to be effective?
In this workshop, you’ll get a deep dive into the industry’s most feature-rich DAM systems, as well as the gamut of technologies for solving the broader digital marketing and content publishing puzzle.
Key learnings will include:
- Advanced DAM technologies: what are the advanced features on offer that the simpler systems don’t have? We’ll discuss video management, rights management, artificial intelligence, image recognition and other features in-depth.
- Knowing fully what you shouldn’t expect your DAM to do – and what adjacent or supplemental technologies you need.
- Digital marketing technology that integrates with DAM: what are the tools, and what do they really do? We’ll look at PIM (product information management), CRM (customer relationship management), E-Commerce, marketing automation, web to print, and social media publishing.
- What you need to do from a project leader / practitioner perspective to bring these technologies together.
Theresa Regli is a 25-year veteran of the information technology industry, with a particular focus on DAM for the last 13 years. She advises executives and project leads on DAM & MarTech strategy, data design, and product selection, and subsequently supports the sustainment of digital stewardship and best practices. She focuses her current work on the cultural heritage sector in her home cities of London and Philadelphia, with clients including The Philadelphia Orchestra, The Museum of London, The Mann Center for the Performing Arts, and The Art Fund (the UK’s largest art charity). By contrast, during the last decade she led and developed DAM strategy for over 20% of the Fortune 500, including Unilever, Coca-Cola, General Mills, Shell, and Nestlé.
Theresa has written over 1,000 pages of in-depth research on the DAM industry, vendors, and tools, and she is the author of the definitive book on managing media and digital marketing assets: Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice. She has presented keynotes in 18 countries over the last ten years and is an associate lecturer and teacher in the digital media master’s program at Kings’ College, London.